College Drinking Research Project for MKT 2197

Supported by the Villanova Advertising Society

Overview

The students of MKT 2197 are working on a variety of research projects focused on the causes and cures of excessive drinking on college campuses. The ultimate goal of this research is develop a plan to combat alcohol abuse among college students for presentation to The Century Council (www.centurycouncil.org), a national, not-for-profit organization that develops and implements programs and policies to fight drunk driving and stop underage drinking.

Update: Thanks for Sharing Your Opinions

On behalf of the students in MKT 2197, we'd like to thank the many ‘Nova students who participated in our research about the binge drinking problem. Over 1,500 students—about one-quarter of the ‘Nova undergraduate community—participated in the various surveys we conducted. Within the next few days, we will be contacting the students who have been selected to receive prizes for their participation. We will be giving away a total of 26 prizes valued at $700.

The students are now hard at work analyzing the insights you provided and preparing their recommendations. In the spring, as these recommendation are incorporated into a concrete plan for combating the binge drinking problem, you’ll undoubtedly be hearing more about these efforts.

In the meantime, thank you again for sharing your time and your opinions on this critical health issue. Your views will play a major role in shaping our plans, as we attempt to make a meaningful contribution towards solving this problem.

For questions, comments, and suggestions about this project, you are welcome to contact Professor Bill Madway at william.madway@villanova.edu.

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