3/24 Careers in
Marketing Communications: What Philadelphia Offers, 6:00 – 7:30 PM in 1011
Bartley Hall
The Villanova Advertising Society is teaming with the Philly Ad
Club, the area’s largest association for advertising professionals, to present a
panel discussion about career opportunities in marketing communications. Our
panel consists of representatives from the fields of advertising, public
relations, event planning, media, and corporate communications. They’ll share
their insights, answer your questions, and open doors for you in the Philly
area. And keep in mind that Philly is the 4th largest media market in the
country. The event is open to ALL area college students. Pre-registration via
the Philly Ad Club website at
http://www.phillyadclub.com is required. Business casual attire;
refreshments served.
Joint meeting of the Advertising and Marketing Societies featuring Mr. Gerald
Leary, Senior Vice President of Federal Express. Come hear an in-depth
discussion of FedEx’s Global Strategy For Continued Market Leadership.
Refreshments served.
February 24, 4:30 to 8:00 p.m. in the Villanova Room of the Connelly Center:
All VSB students with an interest in the marketing profession—as well as
non-VSB students who are paid members of the Advertising Society—are invited to
attend the third annual Marketing Professionals Showcase. Hear keynote speaker
Bill McDermott, President & CEO of SAP Global Field Operations, discuss
“Business Strategies in a Global Recession.” Hear presentations by top Villanova
marketing students. The Showcase concludes with a networking reception where
students will be able to connect with marketing professionals and employers.
Click on link below for more information:
And to view a list
of the participating companies, click
here.
Sponsored by the VSB Marketing Department, the Center for Marketing &
Public Policy Research, The Clay Center at VSB, Villanova Career Services, the
Marketing Society, and the Advertising Society.
Wednesday,
February 18, 5:00 to 7:00 p.m. in 1011 Bartley Hall:
In the tradition of Extreme Makeover: Home Edition, the Marketing &
Advertising Societies are holding a hands-on Career Makeover Workshop, designed
specifically for Marketing students. We all know how tight the job market is
right now. This workshop is designed to give you a competitive edge.
Our first speaker will be Nancy Dudak, Director of Villanova Career Services,
who will discuss “How to Work a Networking Reception.” Next up will be Kathie De
Chirico, President and Chief Strategist of Visionary Strategies. Kathie will
help students develop a Personal Branding Strategy guaranteed to win employers
over. A great opportunity for all Marketing students, especially those
participating in the Marketing Professionals Showcase on Feb. 24. Be prepared to
roll up your sleeves.
Click
here to view materials distributed
at the workshop.
Wednesday,
February 18, 12:30 to 1:30 p.m. in the Faculty Board Room (VSB Dean's Suite):
Special lunch meeting for paid Ad Society members with Rick Boyko, Director
of the Virginia Commonwealth University Brandcenter. The VCU Brandcenter is a
two-year, full-time master's program that is ranked the #1 graduate advertising
program in the country by Creativity Magazine. Rick, who joined the
Brandcenter after a distinguished career in advertising, will discuss the
benefits of attending a graduate program in advertising and what sets the VCU
Brandcenter apart. RSVP via evite.com. And for more info about the program,
please visit:
http://www.brandcenter.vcu.edu/.
Friday, February
13, 2:00 to 7:00 p.m. in Bartley Hall:
Love sports? Want to make your passion your career? Then attend the first
annual Villanova Business of Sports Conference: The State of the Industry. Hear
from sports industry professionals from such as companies as the Phillies and
Sixers, Comcast SportsGroup, World Team Tennis, NASCAR sponsor, Tylenol, and NBC
Sports. There will also be a Networking Reception, where you can meet alumni and
other sports industry professionals, who will be on hand to give you information
about various career paths, job opportunities, and advice on how to get your
start. To view the conference agenda and register, please click the link below:
Hosted by VSB, Villanova Athletics, Villanova Career Services Office,
and the Villanova Advertising Society.
Thursday, February 12, 5:15 to 6:30 p.m. in 1011 Bartley Hall:
Tom Lamb, an ‘86 VSB graduate and Group Account Director at Merkley+Partners,
will be the featured speaker at the February 12 meeting of the Advertising
Society. Tom will discuss the new AXA “800-Pound Gorilla” ad campaign and how to
break Into the advertising industry. Tom's current firm is a subsidiary of
Omnicom Group, one of the world's largest advertising conglomerates; he has also
worked at McCann Erickson and Saatchi and Saatchi. So this is an opportunity to
interact with a true rising star in the advertising profession. All ‘Nova
students welcome to attend. Refreshments served. For info about Merkley+Partners,
please visit http://www.merkleyandpartners.com.
Tuesday, February 10, 5:15 to 6:15 p.m. in 1010 Bartley Hall:
The Advertising & Marketing Societies welcome John Hayes, Chief Marketing
Officer of American Express. Mr. Hayes is considered the “Customer Champion” for
American Express, and oversees all global branding, market communication, and
market research functions. Mr. Hayes will address a wide range of timely
marketing topics, including the impact of the global financial crisis on
American Express’ marketing strategy, in a lively, Q&A format. All students
welcome. Visit http://home3.americanexpress.com/corp/our_story.asp for more info about
American Express.
Co-sponsored by VSB Dean’s Office, and The Clay Center at VSB. Monday, February
9, 5:00 to 6:30 p.m. in 1011 Bartley Hall:
The Marketing & Advertising Societies are hosting a
team of merchandising specialists from apparel retailer, American Eagle
Outfitters. Led by VP & General Merchandising Manager, Ramon Marquez, the team
will discuss promotional and merchandising strategies in today’s challenging
retail environment. They will also discuss the company’s Achieving Excellence
Summer Internship Program. (Open to Juniors. See GoNOVA for more info and to
apply. Applications due 2/12.) All ‘Nova students welcome to attend. Pizza and
FREE AE merchandise. And for more info about careers at AE, check out
http://www.liveyourlifeloveyourjob.com/.
Thursday, February
5, 10:00 to 11:15 p.m. in 1011 Bartley Hall:
The Advertising Society
is pleased to invite paid members to this special breakfast meeting featuring
Carly Baron, Associate Product Director of McNeil Consumer Healthcare. Carly
will discuss the development of Tylenol's new "Feel Better, Tylenol" campaign,
including the research insights that led to the campaign strategy, the creative
and media strategy, and the extension of the campaign to other target markets
and Tylenol products. Breakfast will be served.
First Annual Villanova Marketing Thought
Leaders Conference, Wednesday, November 12, from 3:00 to 7:00 p.m. in the
Villanova Room of the Connelly Center. Click
here to register.
Garth Warner, Regional VP of U.S. Sales for
Avon Products, 11/6 @ 5:00 p.m. in 1011 Bartley
Hall
With
a market presence in over 100 companies and annual sales topping $10
billion, Avon is one the world’s leading beauty companies. All students are
welcome as the Ad Society presents one of Avon’s top marketing executives,
Garth Warner, Regional Vice President of U.S. Sales.
Mr. Warner will discuss
how Avon uses advertising and personal selling to generate sales and launch
new products. He will also discuss corporate career opportunities at Avon
for college students. Refreshments will be served, and you can be sure there
will be some great product giveaways!
Co-sponsored by the VSB International
Business Society.
"The Many Hats of An Online Media Planner," presented by Matt Pfluger, Interactive Media Director, Brownstein Group on
10/30 @ 5:15 p.m. in 1011 Bartley Hall.
While ad spending is taking a hit
due to the economy, one bright spot is interactive marketing. The Ad Society is pleased to welcome Matt Pfluger, Interactive Media
Director for the Brownstein Group, who will discuss the ins and outs of
online media planning. The Brownstein Group is a digitally-driven, brand
communication agency, and considered by many to be Philly’s
hottest ad agency. All students welcome. Refreshments will be served.
Click here for more
information about the Brownstein Group.
For more info about full-time positions and
internships for undergraduates at American Eagle Outfitters, visit
GoNOVA, or check out:
Live Your Life-Love Your
Job.
Year-end
Meeting & Sneak Preview of AOL Ad Campaign Created by Villanova NSAC Team, April 30, 2008,
from 5:00 to 6:30 p.m. in 1011 Bartley Hall
As is our custom,
the highlight of our final meeting will be a sneak preview of the
advertising campaign created by the students in the Integrated Marketing
Campaigns class (MKT 4132). The campaign has been entered in the National
Student Advertising Competition (NSAC), which is organized by the American
Advertising Federation.
The NSAC pits over 200 colleges across the country in a competition to come
up with the best ad campaign for a corporate sponsor. This year’s corporate
sponsor is AOL. Our students have come up with a campaign to re-brand,
re-position, and rejuvenate AOL. It’s been an exciting project, and the best
is yet to come.
Presenting the campaign and representing Villanova in the NSAC District
Finals are the following ‘Nova students: Greg Ahern, Ashley Chiarello, Aaron
Levy, Chris Notaro, and Suzanne Thompson. The District Finals are this
Saturday in NYC.
Also on the agenda for meeting: the installation of the Ad Society’s new
E-Board and a salute to our outgoing officers—Colleen Dunleavy, Kim Lam, and
Nina Shah—who are graduating in May. It will be a festive occasion with food
and prizes, as we salute our current and future leaders and show our support
for the students who will be representing Villanova in the NSAC.
How to
Leverage Your Business Degree on Capital Hill
April 23, 2008,
from 5:00 to 6:00 p.m. in 1011 Bartley Hall
Mention “Capitol
Hill,” and many different images arise, some good, some bad. But one thing
is certain: it is the seat of power and with that comes opportunity.
Washington, DC always needs experts: economists, accountants, marketers,
lawyers, and business people in general.
Come learn how to
leverage your business degree on Capitol Hill as the Villanova Advertising
and Marketing Societies present, Elvis Oxley, President of Oxley Consulting,
a DC-based, government affairs firm. The firm represents companies with
interests in financial services, intellectual property, disabled veterans,
the National Parks, and Homeland Security. Mr. Oxley will discuss the career
options available on Capitol Hill and how to get started.
All Villanova
students are welcome. Business casual attire suggested. Special thanks to
the VSB Center for Marketing & Public Policy Research for arranging this
event. And for more information about Mr. Oxley’s firm, please visit
www.oxley-consulting.com.
Getting
Started & Getting Ahead in the Philadelphia Communication Industry
April 2, 2008,
from 6:00 to 7:30 p.m. in 1011 Bartley Hall
Panel discussion
sponsored by the Villanova Advertising Society and the Villanova chapter of
the Public Relations Student Society of America (PRSSA), in cooperation with
the Philly Ad Club. Why Philadelphia? Because it's the 4th largest media
market in the country, behind only NYC, LA, and Chicago. Think about the
opportunities this creates as you start your career in the dynamic and
diverse world of Communications.
February 27,
2008, from 6:00 to 8:00 p.m. in Dougherty West Lounge
Panel discussion
and networking event featuring local professionals in various fields in the
Communication industry. It's a great way to learn about full-time and internships
in the industry. Sponsored by
the Communication Honor Society, the Villanova PRSSA, and the Villanova
Advertising Society.
Featuring representatives of Random House and
Harmelin Media:
Melissa Goeltsch, Human Resources, Random House
(VU '04)
Paul Campagna, VSB Senior and 2007 Random House
Summer Intern
Tom Garrity, Vice President, Harmelin Media
Heather Foster, Supervisor, Online Media,
Harmelin Media
Follow-up information:
Random House is currently recruiting for its
2008 Summer Internship Program and its full-time Associates Program.
For more information about these programs, visit
www.careers.randomhouse.com.
Applications for both positions must be submitted online via the Random
House website, and are due by March 15, 2008. If you need any
assistance mastering the online application process, instructions are
available on GoNOVA.
To download the Harmelin Media presentation
(PDF format), click
here. For more information about Harmelin Media, visit www.harmelin.com.
Featuring Mr. Tony Ponturo (VU '74), Vice
President of Global Media, Sports & Entertainment Marketing for
Anheuser-Busch, Inc. To download Mr. Ponturo's presentation (PDF
format), click
here.
